31 Jan 2023 Road Safety and promoting the local region
Each year, SINA produces the ASTM Group Calendar to promote Road Safety.
The Road Safety Campaign, described on SINA‘s website at Autostrafacendo.it, aims to identify risky behaviours and highlight good practices that can improve road safety and ease traffic issues. One of the many initiatives in the campaign is the calendar, produced in a comic-book style, to convey quick and instant messages to promote safe driving. SINA has been developing the elements of the campaign for many years, highlighting the individual aspects of its motorway partners, as well as the specific characteristics of the region.
This year, the Chiesa di San Francesco in Cassine has been chosen as one of the symbolic locations of the regions served by our motorways. The ancient church is situated in Monferrato, an area served by the A21 motorway operated by SATAP. The decision to use a church in Monferrato has not gone unnoticed by the local press: L’Ancora, the weekly newspaper of the Monferrato Acquese region, has published a great article that recognises the two key values of our calendar: road safety and promoting the local region.
The article is available here